Media Seeding Kit
Design and concept of a media seeding kit for the Nike Tech Pack 2019 Collection launch. Nike requested a visually impactful kit reflecting their theme of “Future of Movement”.
An iridescent label, with shifting color movement, seals a simple box wrapped in soft-touch white. Within seconds after the seal is broken, the lid is lifted, and the Collection Card is removed, the box interior illuminates edge-lit acrylic tubes that hold select Nike Tech Pack product, chosen specifically for the individual influencers.
The box interior is lined with Nike Tech Pack branded iridescent material, reflecting the light and ensuring logo visibility in social media imagery and videos.
Ninety kits were created and delivered to media outlets and social media influencers. These kits successfully secured media placements and social media posts.
Client: Nike, Inc.; Vendor: MadeToOrder, Inc.; Designer: Liz McKinnell; Project Management: Alumni Collective; Copywriter: Caitlin Frost